The way you tell your story…
Can make all the difference.
Make it stand out.
Journal Clubs
Request: To create an engaging and impactful video series that would review important data updates from key clinical trials and complement a clinical workshop.
Solution: Using a theme from a blockbuster movie at the time and some post-production magic, we delivered a creatively animated 3-video presentation series that achieved the client’s objective of ensuring retention of information while still being captivating in the delivery.
Best Practices
Request: To demonstrate ‘what good looks like’ to the client’s sales force using new selling resources and their current selling model.
Solution: We drafted several scripts using some creative flair while aligning the verbiage to the client’s selling model. Our client team became the stars in this multi-video series as we integrated some pop culture and light humor all while staying laser focused on the original request and objective.
New Selling Model Teaser
Request: To excite the sales force about a new selling model launch at an upcoming meeting.
Solution: Call it a trailer to an upcoming blockbuster film - we produced a video teasing out some of the new elements of the client’s selling model and engaged the viewer with staggered animation and humor.
Customer Segmentation
Request: To define specific customer segments for a product’s marketplace and ensure retention within the client’s audience.
Solution: Stylistically set in the vein of a well known pop-culture comedy series, we showcased our client partners as the stars that embodied the characteristics of each ‘customer segment’ in a themed and humorous discussion group.
Experiential Workshops
Request: To ensure the intended audience retains the information being trained and puts it into action.
Solution: How often do we hear this type of request? …which is why we always make this a priority with any training project we are awarded. In this case we were able to build a competency workshop that would normally be crafted for an in-person engagement and modified it to fit the virtual world without missing a beat. Our learners were involved from start to finish and we were able to integrate gamification which is always impactful and well-received.
Product Launch
Request: To demonstrate the utilization of new selling resources to support a product launch.
Solution: Using the talent of the client ‘cast,’ we creatively integrated light humor using a spin-off of a well known comedy series which helped to keep the audience engaged throughout this 3-part video series.
Video—Podcasts
Request: To create an autonomous clinical learning module as a result of new data release.
Solution: In collaboration with our client team, we worked with a National thought leader to develop a virtual learning articulate that complemented the overarching training plan.
YouTube Series
Request: To chronicle some fishing trips as a small YouTube docu-series and generate an audience following.
Solution: Proof that no client is too small for us… This was one of several small fishing trips we chronicled for a web docu-series featuring a few friends and some large Musky!